Challenge
Lead magnets play a vital role in the process of attracting people to a business and can often be their first personal experience with a brand. Digital Artist and Educator, Art with Flo, knows the importance of a first impression and how that single experience can impact her student’s ability to learn. Art With Flo provides step-by-step tutorials for students to learn Procreate techniques and digital illustrations.
The goal was to attract students via email subscriptions to learn about the use of Color Theory practices in the ProCreate App through a lively and enjoyable eBook and Prompt List lead magnet bundle.
Art With Flo has a community of over 500k members accross social media.
In the first 2 weeks, over 12,000 subscribers signed up to receive the freebie.
