Project Mission
Lead magnets play a vital role in the process of attracting people to a business and can often be their first personal experience with a brand. Digital Artist and Educator, Art with Flo, knows the importance of a first impression and how that single experience can impact her student’s ability to learn. Art With Flo provides step-by-step tutorials for students to learn Procreate techniques and digital illustrations.
The mission was to attract students via email subscriptions to learn about the use of Color Theory practices in the ProCreate App through a lively and enjoyable eBook and Prompt List lead magnet bundle.
eBook Lead Magnet
The eBook combines the clients unique illustrations with easy-to-digest mini lessons that teach the finer details about color theory. Each lesson was organized to provide simple navigation while still keeping the reader visually interested with design elements such as hierarchy, typography, and accents.
Art With Flo has a community of over 500k members accross social media.
Prompt List
A pleasant viewing experience that inspires students with 31 prompts to test their application of color in ProCreate.